Ghanaian singer Shatta Wale has condemned his fellow Ghanaian musicians who are advocating for a reduction of Nigerian music on Ghana’s airwaves.
In a series of posts, Shatta Wale said that even if Ghanaian media were to implement a local content policy, Nigerian music would still overshadow their local counterparts.
According to him, such a policy wouldn’t have a significant impact in the streaming era, as the government cannot compel Ghanaians to prioritise streaming Ghanaian music, even if the local content policy is enforced for airplay.
Using Ghanaian Pidgin, Shatta Wale stated that it would take Ghana until approximately the year 5050 to catch up with Nigeria in terms of musical influence.
He, however, expressed discontent with Ghanaians playing Nigerian artists’ songs at only 20%, arguing that a single song from these artists could captivate audiences all night.
Shatta Wale criticised the trend of imitation, emphasising that there is no obligation for Ghanaians to favour local artists over favourites like Wizkid.
Furthermore, he highlighted the financial challenges faced by both Ghanaian artists and their fans, underscoring the difficulties within the local music scene.
